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Semester at Penland


Branding a Study Abroad Program

Semester at Penland offers students an alternative to traditional studio courses by providing an immersive environment for students to sharpen their skills across multiple disciplines.

Access to comprehensive and user-friendly information about the program was limited, leaving potential applicants in the dark. Likewise, donors faced uncertainty about the impact their financial contributions had on aspiring students

An identity system was ultimately developed to ease the burden of communication and to emphasize the real impact that donor’s contributions can offer students.




Semester at Penland


Branding a Study Abroad Program

Semester at Penland offers students an alternative to traditional studio courses by providing an immersive environment for students to sharpen their skills across multiple disciplines.

Access to comprehensive and user-friendly information about the program was limited, leaving potential applicants in the dark. Likewise, donors faced uncertainty about the impact their financial contributions had on aspiring students

An identity system was ultimately developed to ease the burden of communication and to emphasize the real impact that donor’s contributions can offer students.