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Overflod


Reaching a new audience for a travel agency

Overflod is a niche online travel agency that specializes in historic sites that were once home to the royal monarchy of Sweden.  

Cultural heritage sites frequently struggle to generate interest among younger generations. This understanding resulted in identifying a need to engage a younger audience and demonstrate that Swedish slotts can offer exciting experiences.

As a result, a social media campaign was designed to appeal to this younger generation by focusing on the experiences visitors will have rather than the significance of the place itself.




Overflod


Reaching a new audience for a travel agency

Overflod is a niche online travel agency that specializes in historic sites that were once home to the royal monarchy of Sweden.  

Cultural heritage sites frequently struggle to generate interest among younger generations. This understanding resulted in identifying a need to engage a younger audience and demonstrate that Swedish slotts can offer exciting experiences.

As a result, a social media campaign was designed to appeal to this younger generation by focusing on the experiences visitors will have rather than the significance of the place itself.