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Appalachian State Equestrian Team


Giving a college sport team a competative face

The Appalachian State University Equestrian Team is a club sports organization that has been operating since 1994. The team represents Appstate at 10 different national horseback riding competitions each year.

Their previous logo and branding faced several issues, including poor readability, lack of recognition, and a lack of conceptual reference to the sport it represents.

A new logo was developed for the team that addresses these technical problems while also better representing the spirit and values of the team.




Appalachian State Equestrian Team


Giving a college sport team a competative face

The Appalachian State University Equestrian Team is a club sports organization that has been operating since 1994. The team represents Appstate at 10 different national horseback riding competitions each year.

Their previous logo and branding faced several issues, including poor readability, lack of recognition, and a lack of conceptual reference to the sport it represents.

A new logo was developed for the team that addresses these technical problems while also better representing the spirit and values of the team.